After a certain point, money is meaningless. It ceases to be the goal. The game is what counts.
– Aristotle Onassis (1906-1975) Greek shipping tycoon
Each of us, if we would grow, must be committed to excellence and to victory, even though we know complete victory cannot be obtained, it must be pursued with all one’s might. The championships, the money, the color; all of these things linger only in the memory. It is the spirit, the will to excel, the will to win; these are the things that endure.
– Vince Lombardi (1913-1970) American Football Coach
Billions of people around the globe are passionate about playing or watching some sport: football, soccer, car racing, running, gymnastics, yachting, tennis; the list of different sports is almost endless.
Most people also participate, at some level, in business; a fortunate few regard business with the same passion they devote to their favorite sporting interest. But for most participants, business is filled with drudgery, routine, irritation, disgust, and anxiety. And that’s wrong. Seen in its proper light, and played the right way, business is far more important, challenging, interesting, and rewarding than any sport.
Commentators from around the world have, for centuries past, recognized that business and the pursuit of wealth often resembles a game.
Two centuries ago Charles Lamb (1775-1834), the great British essayist, said, “Man is a gaming animal. He must always be trying to get the better in something or other.” In Lamb’s time, when the pursuit of business, or “trade”, was viewed as ignoble, it was literally gaming, in the form of dice or cards, that provided the outlet for man’s need to surpass his fellow man.
When Theodore Roosevelt (1858-1919) said, “Far and away the best prize that life offers is the chance to work hard at work worth doing” he was both putting life in the context of a game, by referring to “best prize”, and repudiating the idea that a life of moneyed leisure and the pursuit of pleasure was a man’s proper object.
This will be a recurring theme throughout this book, as we’ll discuss many wealthy people who continue to play the game long after the point that increased riches could possibly improve their already extremely high standard of living.
Harry Emerson Fosdick (1878-1969), American Protestant Minister, looked at life from a broad and religious point of view and saw it as a game: “One must have the adventurous daring to accept oneself as a bundle of possibilities and undertake the most interesting game in the world — making the most of one’s best.” Others, such as German Political Economist and Sociologist Max Weber (1864-1920), have taken a much more clinical and secular point of view: “The pursuit of wealth, stripped of its religious and ethical meaning, tends to become associated with purely mundane passions, which often actually give it the character of sport.”.
But there is nothing at all “mundane” about the passions pursued by entrepreneurs; whether they are motivated by wealth or, far more often, a great challenge, it is Fosdick’s key phrase – “making the most of one’s best” – exploiting one’s potential in the most positive and constructive way – that is the focus of Business as the Ultimate Sport.
I hope to make the idea of business and sport focused and real, going far beyond tired sports clichés to show how to make business more rewarding, and fun, on a day to day basis, by treating the act of making a living as the ultimate sport, including making rules, and keeping score. We’ll give you some examples of well-known business figures who are known as winners – people like Donald Trump – who are really losers. We’ll show you some people who have mastered business as sport – people who can play by the rules and still get results. And we’ll show you other people, like Richard Branson, for whom business is both a platform for great success and great fun.
In each of our profiles sections, we’ll rate the featured person on a combination of their constructive contributions, or lack thereof, and whether they played by the rules, or, conversely profited at the expense of others.