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Simmel, Gitlin 

‘The more money becomes the sole center of interest,’ Simniel writes, ‘the more one discovers that honor and conviction, talent and virtue, beauty and salvation of the soul, are exchanged against money, and so the more a mocking and frivolous attitude will develop in relation to these higher values that are for sale for the same kind of value as groceries, and that also command a market price.’ Cynicism is the subjective expression of a marketplace for values.

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